PROFESSIONAL EXPERIENCE

BL Publishing (Charitable Printers) Walnut, CA (remote) – [May 2022 – Apr 2023]
In a highly diverse role, I assumed a leadership position encompassing management, ad sales, creative, and administrative responsibilities within a comprehensive marketing and charitable printing services company. I also served as advisor to the President, providing guidance on marketing and communications issues. Collaboration with the President, Sales Development Management Team, and advertisers was key to effectively shaping the company’s mission and goals.  
I fostered strong relationships with advertisers, program managers, community members, and organizations to advance the visibility of BL Publishing and its programs. My responsibilities extended to overseeing and coordinating various areas, including marketing, web development, graphic design and printing, social media, and administrative management, with a focus on program creation and evaluation

Marketing Director
– Created all graphics and print programs complete design to print.
– Coordinate print and delivery.
– Ad Sales
– Executive Assistant to the President.
– Sales and IT Training for New and existing Reps .
– IT for team and company.
– Report maintenance and daily logs (sales, commission, monthly summary, programs…).
– Webmaster/Web Developer.
– Update all employee manuals and sales pieces.
– Manage 22 venues and venue manager relationships.
– Manage Sponsor (advertiser) relationships.
– Wrote and launched new CRM and managed leads for reps (google sheets and Excel).

Sandpiper-Air LLC // Flat Hat Studio Port Huron,  MI – [1998 – * ]
In response to the 2020 lockdowns, I shifted my approach to earning a living by re-inventing myself. POC Media, originally launched in 1998, now continues on a smaller scale under FlatHat Studio. I seized the opportunity to launch Sandpiper-Air LLC // Flat Hat Studio during this period, absorbing the remaining POC Media clients and introducing Aerial Photography/Video. While Sandpiper-Air LLC // Flat Hat Studio exists as a hobby and side business, it allowed me to adapt and diversify my skillset.

Design/Programming and Owner Manager
 – Sales and Sales Management/Training
 – Graphic Design videography/cinematography and Web Development
 – Corporate Branding
 – Print Design and Printing Services
 – Customer/Project Management/Team Management
 – Aerial Adv/Aerial Video and Land Video (2020 via Sandpiper-Air//Flat Hat Studio)

Concentrix (remote) OntarioCanada – [2020 – 2021]
I worked in a high-volume call center, where I interacted with Medicare customers through inbound calls. I addressed their questions and concerns, providing them with the necessary support and achieving resolution for each call.

ABC Warehouse Ft Gratiot MI – [2017 – 2020]
Sales/Majors
At ABC Warehouse, a prominent retailer founded in 1963 and one of the Midwest’s largest and most successful destinations for electronics, major appliances, TVs, mattresses, and furniture, I excelled as a leading appliance and electronics specialists.

Flotronics, Inc. Clarkston, Michigan – [2013 – 2016]
A full line stocking distributor of pneumatic equipment and accessories. Relatively large company of 30 years. The online store was launched in 2010 to supplement the primary brick & mortar business.

Web Marketing Director – Web Design/Developer/SEO Specialist
 – Directly responsible for – Online Sales and PCI Compliance.
 – Responsible for redesign, management, and upkeep of online store and corporate websites.
 – Administration of in house web server/DB for online store and in house network server/DB for daily operation of business (ASP/SQL) as well as corporate web site (PHP/MySQL).
 – Performed extensive ongoing SEO for both corporate and online store sites.
 – Trained sales staff and management on new web features to be implemented for customer presentations.
 – Graphic design and printing for all web related and non-web related sales pieces for company.
 – Administrate/monitor/upkeep for all employee computers and network printers.

Notable Accomplishments
Increased web traffic by 180% via proper SEO, redesign and XML site mapping, and staff training.
 – Increased web sales by 124% in 1st 12 months – $136,000 to $304,000.
 – Increased web sales by another 32% next 12 months – $304,000 to over $400,000.
 – Quickly and effectively achieved PCI compliance with both web and non-web sales.
 – Changed and automated credit card processors for both web sales and non-web sales saving company approximately $40,000 over 24 months.
 – Re-branded Flotronics, Inc. via new logo, sales literature and business cards, websites.

PROS Environmental Services Port Huron, Michigan – [2008 – 2010]
I had the privilege of working with PROS, a company with a storied history dating back to 1954, specializing in a comprehensive range of environmental, industrial, and emergency response services. During my tenure, I served as the sole sales representative and supervisor, collaborating directly with the owner. In this multifaceted role, I excelled in sales, site supervision, and also contributed as a web and graphic developer.

Account Representative / Site Supervisor / Webmaster & Designer for Corporate Website
 – Serviced existing clients and created new accounts.
 – Supervised and assisted environmental technicians on-site.
 – Negotiated rates with various disposal sites.
 – Design & implement company website.
 – Performed extensive ongoing SEO for company website.
 – Coordinated marketing campaigns targeting potential new as well as existing customers via e-mail.
 – Provided graphic design and printing for all web related needs.

DiveREPS Multi-State/Midwest – [2006 – 2008]
Manufacturers Rep
As a Manufacturers Rep for a company specializing in the Tech Scuba Diving industry, I played a pivotal role in
promoting and representing their head-to-toe dive gear and accessories line. My responsibilities included conducting
product demonstrations and expanding market reach by covering multiple stores across 9 states.

Michigan National Bank’s IOIG Troy, MI – [1987 – 1998]
Licensed Financial Planner/Stock Broker
As a Licensed Financial Planner and Stock Broker with Michigan National Bank’s Independence One Investment Group, I provided a range of securities, including annuities, mutual funds, stocks, bonds, and insurance products, as attractive alternatives to traditional banking products for the bank’s customers. My responsibilities included serving clients across 7 branches in Troy, Birmingham, Southfield, and Bloomfield Hills.
Licenses held: Series 6, Series 7, Series 63, Series 22, Life, Health, Code, Variable Contracts

EDUCATION

 – Pilot Institute (FAA sUAS Pilot Course)
 – IDS Financial Planning Courses
 – Macomb Community College
 – Troy Athens High School